Step 1: Define your purpose; document your beliefs
- Organisations should clearly document their mission, purpose, values and investment objectives, and should document a set of beliefs that will guide them in their actions
- Robust sustainability beliefs are central to successful long-term outcomes and provide a solid foundation for an accountable, methodical investment process that considers multiple stakeholders
Step 2: Draw your value creation boundaries
- An organisation’s purpose and resultant activities, either implicitly or explicitly, create a boundary between those stakeholder groups which benefit from value created, and those for whom value is destroyed
- Stakeholders will have their own perspectives on how an organisation’s resources should be used and transformed. This signals the need for organisations to develop strategies that focus on anticipating, understanding and responding to stakeholder needs and the development of long-term relationships
Step 3: Measure your impact
- Every investor should make strides towards measuring the impact of their investment activities authentically and on the widest range of stakeholders
- We need to be wary of the gap between our positive intentions for a more sustainable economy and our ability to create it (intentionality-additionality gap). To increase our industry’s sphere of influence we need to engage with corporations and public policy, introducing ‘change-the-system’ thinking and actions
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Source: Thinking Ahead Institute
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