Research

DC: the engagement tree

Effective member engagement creates a stronger DC system

Originally planned to be the third paper in a series – but turning out to be the fifth –  this paper can be seen as the culmination of our collective, holistic assessment of DC.

Best practice principles:

  1. Members are individuals and, where possible, should be treated as such
  2. All communication should aim to help the individual
  3. Respect the medium, as well as the message
  4. Engagement bandwidth is limited – use it wisely
  5. The organisational design implications are within your control

The engagement tree in brief

Source: Thinking Ahead Institute