Research

DC: the engagement tree

Effective member engagement creates a stronger DC system

DC Engagement Tree - front cover


Originally planned to be the third paper in a series - but turning out to be the fifth -  this paper can be seen as the culmination of our collective, holistic assessment of DC.

Best practice principles:

1. Members are individuals and, where possible, should be treated as such
2. All communication should aim to help the individual
3. Respect the medium, as well as the message
4. Engagement bandwidth is limited – use it wisely
5. The organisational design implications are within your control
The engagement tree in brief
Engagement tree diagram
Source: Thinking Ahead Institute